Focus Groups

Focus GroupsInvestigation Blog No. 2

Winning at trial doesn’t just happen. It requires a lot of advance work. In our last blog posting we outlined the process we follow when preparing for a case involving an 18-wheeler.

To recap – we conduct client interviews, consult medical records, capture scene video and audio recordings, view the actual damage, map the location, and conduct witness interviews. Every step is important.

We take that information and use focus groups to help us develop our case.

Focus groups are a valuable tool for us. They act as a mock jury and help to reveal our strengths and weaknesses in the case. It is easy for attorneys to develop tunnel vision when working a case so the outside perspective provided by focus groups is invaluable.

Based on the input we receive from the focus groups, we start to develop jury instructions, opening arguments, cross-examinations, and closing arguments. We also draft complaints, prepare interrogations, and submit requests for productions, which includes hard and electronically stored documents and all other tangible items.

We will also start to develop our visual elements that will be used at trial to assist in the storytelling of the case. Such elements will include photos of damage, before-and-after pictures of our clients, maps, and other exhibits to help us clearly communicate the validity of our case.

When, or if, the case goes to trial, we are ready and focused on winning for our client.

Football teams don’t show up at the stadium on game day without practice or a playbook. Likewise, we don’t show up in a courtroom without preparation and a plan for winning.

Our next blog posting will feature the use of documentaries and how we prepare for a case involving medical negligence.